W Garden Living by Woodlodge sees dramatic growth
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Celebrating just one year since its launch at SOLEX 23, W Garden Living by Woodlodge has come to the show with 23 furniture collections which includes some which are completely new plus additions to existing ones. An extended range of accessories including throws, parasols and cushions in complimentary designs was also on display.
Abigail Stocker said Woodlodge was always looking at new product development but the main thing was for the retail price to be right. "We only sell to garden centres and not to online only retailers and there are no surcharges as we believe in premium quality at good prices."
One of the many new additions this year is the contemporary Cancun collection with frames made from powder coated aluminium heat treated with a realistic teak wood effect and oatmeal cushions. A high dining set in the Antigua weave collection is also new and adds to retailer choice when it comes to mixing and matching orders of chairs, tables and soft furnishing colour options.
Even though W Garden Living is still new, Abigail reports repeat customers and increased interest from some who tried a few lines last year. "Plus some customers were undecided last year so have seen other retailers have had success so are now happy to test the market for themselves."

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