Al Fresco Chef aims to fire up UK wood pellet market
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Outdoor cooking specialists The Al Fresco Chef of Blackpool are aiming to set a new trend in the UK with addition of the first wood-pellet barbecue and smoker to their range.
Wood pellet barbecuing - where wood pellets are automatically fed into the fire by an auger driven by an electric motor - has not yet taken off in Britain although it is huge in the United States - probably because few consumers here are familiar with the concept of plugging your barbecue into the mains, having been raised on charcoal and gas.
The mighty Timberline 850 barbecue from Traeger (pictured) is a serious piece of al fresco wood pellet-fuelled kit with a price tag to match - SRP £1,849 – but Al Fresco Chef's sales manager Jordan Lee says prices could drop as the concept catches on. Fuel prices are broadly similar to charcoal, with a £17.99 bag of hardwood pellets giving about 20 hours of cooking.
For an entry level wood pellet product, check out Traeger's new Bronson 20 smoker with its digital controller at a softer SRP of £549.
The Al Fresco Chef were on Stand 740.
www.thealfrescochef.co.uk
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