Bellagio UK take wraps off new Supremo branding
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Bellagio stockists at SOLEX yesterday were introduced to a new name for the brand - Supremo Leisure.
The Telford-based company believe the new ID will them a distinctive image in the market and and add clarity for the consumer. In addition to popular ranges that will be familiar to buyes, there are new collections and new colours, with a a major emphasis on the lounge dining.
The trend towards lounger dining – in effect, bringing indoor dining to the outdoor space without loss of convenience or comfort – has been accelerating and Supremo is gearing up to take advantage of it. "We believe it's the future," a spokesman told SOLEX Sun, "and we're very excited about our new sets."
Prominent on the stand are the Eton resin weave lounge dining sets, with tables boasting an easy-clean glass stone inlay and weave in wintage white. Cushions can be ordered in a choice of colours.
New cushion colours were also unveiled for the contemporary Cannes aluminium range, which includes a hammock.
Above: MD Julian Windsor (left) and Steve Watson, who designed the new branding, drink a toast to Supremo.
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