Vietnam opens up new horizons for LG Outdoor
A new factory in Vietnam is enabling LeisureGrow Group to create distinctive points of difference for its new LG Outdoor branding.
 The company's production has been centred on China for many years but new technology in Vietnam is making it possible to produce a synthetic weave with probably the most authentic natural rattan look on the market. "It means we can offer something genuinely different in addition to the products we produce in China," said group chairman Richard Grimmer.
The new 'natural' weave can be seen on a luxury LG Outdoor lounge dining set on the LeisureGrow stand.
The group's Grillstream barbecue brand goes from strength to strength and gains a new mid-price gas model that has been attracting plenty of interest at SOLEX yesterday and today.
Left: LeisureGrow's Richard Grimmer does a comfort test on a new LG Outdoor lounge dining set. Above: can't believe it's not rattan? LG's new Vietnam-sourced sythetic weave.
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