In This Issue
Spirits High as SOLEX celebrates 10th anniversary
New products a total success for Zest at Solex 2017
Elegant dining sets from Culcita
Renowned the world over for high-quality outdoor leisure furniture
Outdoor expert Campingaz at SOLEX
Landmann takes up smoking as 'niche' market shows strong growth
Kettler win Best Stand at SOLEX
Outback barbecues cook up record SOLEX show success
Tepro wins Best New Product Award at SOLEX
Alton, Bramblecrest, Chessington and Shackeltons set the gold standards in The Greatest Outdoor Leisure Sales Team Awards presented at Solex 2017
Stunning new contemporary wood-effect aluminium range from LeisureGrow
Innovation is key to Hartman success
LIFE range leads the way for aluminium furniture
Al Fresco Chef aims to fire up UK wood pellet market
Great outdoor storage solutions from Keter
Kettler unveils exciting new collection at SOLEX
Alexander Rose unveil two new collections
Jati & Kebon exhibit at SOLEX for the first time
Glencrest Seatex Ltd and Katie Blake Garden Furniture
B-bag is British through and through... and proud of it
LOFAssured initiative launched at SOLEX
SOLEX was buzzing with activity on first day of show
Napoleon launches new product features
Glatz parasol does the twist with ease
Tradition, celebration and joy from Tramontina
Urban Camp Fire range is a hit for Gardeco
Char-Broil appoints Dr Sweetsmoke as UK BBQ Ambassador
Desser at the forefront of the Rattan industry
Another batch of garden solutions from Brundle
Firmans celebrates its 40th anniversary
Revolutionising the outdoor cooking and leisure experience
La Hacienda experiences increased sales
Safe and fast portable barbecue
New Outback Bar-Grill follows SOLEX sell-out success
Commonwealth Games group visits SOLEX
Grillstream demonstrations prove popular for LeisureGrow
Future Marketing welcomes new member at buyers meeting
See all the pictures from Build-up Day
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Landmann takes up smoking as 'niche' market shows strong growth



"We're pushing smokers next year," said MD Martin Carnaby (pictured above) with the new Tennessee 300 model. "Smokers are massive in the US and Germany but still quite niche in Britain. However we've seen good growth here and think there is potential to go further."

The range chimes well with Landmann's new marketing strategy targeting mid- and up-market consumers with premium quality products. "This has gone down extremely well with our garden centres," said Martin, "who are happy to have a quality brand offering outstanding value alongside the existing brand they stock."

Landmann's appopints only stockists who demonstrate a commitment to customer service and projection of the best image in-store. A new retail concept incluiding lifestyle messages and imagery will be rolled out next season to help stockists to create a premium ambience.

 

As well as the new Tennessee smokers, Landmann unveiled the new top of the range Triton 6.1 Burner PTS+ stainless steel barbecue at SOLEX, plus new feature-rich Avalon gas barbecues with PTS and an expanded range of accessories.

  

    

 

Above: the new accessories range on a prototype displasy.

 

Darren Rivers, UK Sales and Marketing Director said: “As usual, it was a very busy show and we are pleased our customers were full of praise for our strongest product range to date. Thank you for visiting us on stand 340 at SOLEX.”

 

For more information contact sales@landmann.co.uk

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