In This Issue
If you haven't been yet don't miss the final day of SOLEX tomorrow
SOLEX organiser pleased with response to the show
Opening times for SOLEX
Blue Diamond, Scotsdales, Whitehall Lacock and Baytree set the gold standards in GTN’s Greatest Outdoor Leisure Sales Team Awards
Great response to new range of Garden Covers
Zest 4 Leisure offers extensive range of videos
New Kadai Log Store creates huge interest
Norfolk Leisure wows visitors with unique collections
Great response to the Garden Grill Company range of BBQ accessories
Riley Outdoor Pool Diner is a big hit at SOLEX
LeisureGrow fires up BBQ market with new Hybrid Gas and Charcoal Grillstream System
Panalsol creates interest on award-winning Kettler stand
Extreme Lounging intoduce ther new B-bulb
RotoSpa showcase their NEW marketing displays for 2019
Introducing the DuraOcean chair from LifestyleGarden - the UK’s first commercially available ‘ocean plastic’ chair
Busy time at SOLEX for Mercer Leisure
Daro wow SOLEX with new products and industry-changing ideas
New additions to top-selling Barlow Tyrie range
Outdoor kitchens draw visitors to the BeefEater stand
Katie Blake Garden Furniture continues exciting growth
LifestyleGarden wins Best New Product Award at SOLEX
Kettler win Best Large Stand Award at SOLEX
Best Small Stand Award goes to Barlow Tyrie
Altons and Baytree win Greatest BBQ Sales Team Award
See all the pictures from Build-up Day
Outback launch charcoal cooking on gas
Lots of interest shown in BBQ Rubs and Sauces
GLATZ – the leading worldwide parasol experts
Urban Barbecues are on the UP with Cadac
Unique glass fronted heater from Lifestyle Appliances
New products for next season by Pagoda on show
A taste of Brazilian hospitality from Tramontina
Marble Stone and Ceramic table tops from Europa Leisure create a point of difference
SOLEX SUN is brought to you by GTN
Latest SOLEX news
Do your cushions comply?
LOFAssured: Stand 350
 

Over the last three years LOFA have been working with FIRA (Furniture Industry Research Association) and HTS (Hertfordshire Trading Standards) on an initiative to ensure that all cushions sold by LOFA members comply with Trading Standards and the Governments Fire Safety Regulations...

Read more»
SOLEX launches super new website
 

SOLEX has launched its very own website to help visitors to register and attend the event...

Read more»
Send us your news and views

Contact us with your news.  Email neil.pope@tgcmc.co.uk or trevor.pfeiffer@tgcmc.co.uk

For advertising enquires email mandy.davies@tgcmc.co.uk


Zest 4 Leisure offers extensive range of videos
Stand 310

 

Fifty new videos including ‘How To’ style animated videos and product lifestyle videos have been produced and launched by Zest 4 Leisure to make building timber garden products easier. Used in conjunction with Zest 4 Leisure’s standard instructions, the ‘How To’ videos show every detail of how the product fits together and can be seen at SOLEX stand 310.

 

In addition, Zest 4 Leisure is opening a new photographic studio at its Saltney site which will benefit Garden Centres nationwide, and enable Zest 4 Leisure to increase its focus on marketing support for its Garden Trade customers. The new studio will be used year round to produce product and animated assembly videos. These are available on YouTube and will enable Garden Centres to embed videos into their own websites. Having this facility, Zest 4 Leisure will be able to supply a variety of digital product images in lifestyle settings with models and the occasional dog!

 

Zest 4 Leisure images will also feature on a variety of merchandising and marketing support materials including point of sale (PoS), customer brochures, modular merchandisers and header boards as part of the enhanced Zest 4 Leisure marketing support package. 

 

Commenting on the new ‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s Managing Director said:

“We aim to be the supplier of choice for timber garden products.  This comprehensive marketing support package is part of that drive and commitment”.

New images and videos will also be used on social media platforms to target consumers and raise awareness of the Zest 4 Leisure brand in order to boost sales.”

 

With a focus on continuous improvement, the animated videos and studio are the latest in a series of major strategic investments made by Zest in 2018 and 2019. Zest has also invested in warehousing capacity and systems, and has formed a logistics partnership with P&O Ferrymasters enabling the company to offer an efficient and reliable delivery service nationwide.

 

Steve concluded:

“These investments and more besides, have been put in place to build a solid foundation for successfully integrated services for Zest 4 Leisure customers. Our aim is to be a supplier of choice, delivering quality timber garden products with excellent customer service and these investments will help us achieve that goal.”

 

Visit Zest 4 Leisure at SOLEX, stand 310, to meet the Zest 4 Leisure team and to learn more about its full marketing support package.

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