Norfolk Leisure launches new product brands at SOLEX
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Norfolk Leisure is launching a host of exciting new products alongside its 2014 product range over the three-day show.
There are four inspiring collections – LIFE, Idle Rose, Florenity, and Garden Must Haves – each collection has been designed with distinguishing features and selling points and with a particular customer in mind.
"Despite the awful weather and trading conditions, 2012 was a landmark year for us," said Debbie Waudby, Director and Company Secretary at Norfolk Leisure.
"We took the bold decision to rebrand our business at a time of economic uncertainty and set ourselves a much clearer direction. We launched four new product brands in LIFE, Idle Rose, Florenity and Garden Must Haves, and developed some really exciting and innovative new products that have helped establish us a leading supplier of luxury and unique outdoor furniture."
And Managing Director Nick Anderson said: "The launch of the new brands and the recognition they have gained very quickly has been amazing and far beyond my expectations."
Pictured above: Debbie Waudby and Nick Anderson at SOLEX.
LIFE offers a range of inspiring and stylish outdoor furniture that is designed to be as desirable as it is functional. Effortlessly combining luxurious comfort with low cleaning maintenance, LIFE provides year-round garden style. The all-weather set cushions boast a totally unique and scientifically tested design that lets rain pass straight through. This allows them to dry out extremely quickly compared with conventional cushions.
IdleRose is a sophisticated and unique collection of outdoor cast aluminium furniture. Combining exquisite patterns and stylish comfort, it's perfect for relaxing outdoors and entertaining with friends. The unique 'Diamond Cast' process and 'Stone Coat' finish provide both strength and longevity to the furniture.
Florenity is a contemporary and original furnitue collection in a painted and teak finish which creates a stylish outdoor presence. This signature collection combines modern designs with a hint of vintage luxury, while delivering exceptional quality across an eclectic range of chair, tables, potting benches and lanterns.
Garden Must Haves is Norfolk Leisure's signature range of gardening accessories. With stylish parasols and unique storage ideas, this range gives any garden a graceful and stylish finishing touch.
"As a member of LOFA for over 15 years we are delighted to be exhibiting at SOLEX," said Debbie. "Being at SOLEX means that you consistently give good service and have an established reputation for reliable quality.
"What's more, the event has quickly established itself as the leading show for suppliers in our sector."
For more informatrion visit www.norfolkleisure.com, www.lifeoutdoorliving.co.uk, www.idlerose.co.uk, www.florenity.co.uk, www.gardenmusthaves.co.uk
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