'Best in Class' is a real winner for Weber
Weber's 'Best in Class' campaign, which focused on five top-of-the-range products, has been a huge success with a 25% increase in sales of the selected items, and the company were promoting the initiative at SOLEX.
The Best in Class includes charcoal, gas and electric barbecue models and features: The Mastertouch GBS 57cm; the Q1400 Electric; the Q3200, the Spirit Premium S-320 GBS; and the Genesis 330 GBS.
Special Point of Sale material is provided by Weber for their Best in Class, making it easy for consumers to pinpoint top-of-the-range models.
Weber have also expanded the range of their successful Gourmet BBQ System of accessories to include a Dutch Oven and a Waffle Iron. The System's merchandising display certainly caught the attention of visitors to Weber's impressive stand (435).
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