Bosmere re-energise garden covers category
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Bosmere are aiming to re-energise the garden protective covers category with new ranges and clearer segmentation between them. The company now has four ranges to choose from – entry-level Protector Plus, the new mid-range Master line-up, the best-selling Cover-Up collection (including Storm Black, Thunder Grey and Modular) and finally, the all-new Premier range. The addition of Master and Premier means Bosmere can now meet all price point and consumer needs across the category. Master lines in durable polyester fabric offer a sharper price point and a five-year guarantee, while the new flagship Premier range promises the ultimate in outdoor covers, made in an amazingly lightweight but durable new breathable fabric with a seven-year guarantee. To make the consumer’s purchasing choice easier, Bosmere have also designed a wall chart that clearly sets out the features and benefits of each range and that will be available for point of sale use by stockists.
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