Extreme Lounging grabs attention with the B Bag
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Extreme Lounging is a relatively new brand on the market offering a unique seating solution – the B Bag.
Designed and made in the UK by Steve and Joe Shrimpton at their factory in Yorkshire, the product offers a stylish and colourful alternative to outdoor seating, and provides the ultimate in comfort.
Extreme Lounging has employed the services of Jo McDonald, the former Director of Sales at Weber UK.
"I think the B Bag is fantastic," said Jo. "The product has got fantastic potential and has been brilliantly received by visitors to our SOLEX stand," added Jo, pictured below.
So how did the B Bag come about? To Steve Shrimpton, a man who had built a successful textiles company from the ground up, being asked by his son Tim to make him a beanbag was something he took in his stride. His first attempt was a small narrow seat designed for Tim to use while studying.
However, Tim wasn’t impressed. He wanted something bigger. Something that would wrap around him. So Steve made a bigger seat. But still, Tim wasn’t satisfied. It needed to be even bigger.
Attempt number three was the largest seat Steve had ever made. He dutifully presented it to his son, half-expecting another rejection. Only this time he got the response he wanted. Tim loved it. And Steve recognised that they had created something quite special.
Over the next few months, Tim and his friends put the new seat though its paces, enjoying it to the maximum. And Steve’s thoughts turned to doing something more with the design.
Working with brand designer, Phil Chapman, Steve perfected the product and developed a name, a logo and an ethos. And B-bag was born. Now, with his eldest son Joe pushing the company to a whole new level, and the continued help from Phil, Extreme Lounging is putting B-bags into homes and businesses all over the world.
Extreme Lounging are on stand 310.
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