Weber went skyward at Solex this year and invited visitors ‘on board’ with their innovative VIP airport lounge theme.
Aptly dressed ‘cabin crew’ and a well-stocked galley welcomed retailers, as Weber thanked them for their continued support and shared future plans for the new journey ahead.
Laura Ashall, Director of Marketing at Weber-Stephen Products, said: “The stand this year was very different from previous years. We wanted to focus on the unrivalled service and great lifestyle of the Weber world. We kept product display to a minimum and honed in on our Big 5 for the coming year, allowing visitors to get to grips with our hero lines, ask questions and understand their key features.”
The MasterTouch, Genesis 330, Spirit Premium 320, Q1400 and the Q3200, make up the Big 5. The MasterTouch has received a number of changes for 2015 to further enhance the cooking experience it offers. Another focus for the coming year is the range of rotisserie accessories. This easy and healthy way of cooking food is seeing a revival and Weber® has launched new accessories to include a rotisserie for all sizes of the Q® range as well as more specialised items for kebabs, bread and even potato wedges.
With a move to London all set for September and the expansion of the Grill Academy™ in 2015, as well as the Summer Q campaign which represents the first stage of major investment for the brand in the UK, Weber is undeniably fired up and running on all cylinders.
A comprehensive investment scheme will allow the brand to continue as innovators and market leaders in their field and as such, education and inspiration will continue to be at the forefront of Weber’s philosophy. A series of motivational programmes will be on offer for retailers over the coming months to provide hands on training, backed up by aspirational POS and marketing collaterals.
This spirit of invention is at the heart of Weber and it is this that makes them the world’s number one barbecue brand. But it is not just about developing great barbecues. For Weberit’s also about getting together with family and friends, sharing some great food and creating special memories. The Weber Way is a lifestyle choice and their presence at Solex 2014 was intended to underline these key messages and the bright future that lies ahead.
For more information on Weberproducts visit www.weberbbq.co.uk
