Alexander Rose’s appearance at this year’s SOLEX (stand 220) doubles as a celebration of their 20^th anniversary.

As well as a range they regard as one of the industry’s most comprehensive, embracing all materials and styles from the traditional to the contemporary, a giant reindeer on the stand is something of a show landmark. Created in the same resin weave featured in their top of the range furniture, it is being marketed to garden centres for their Christmas displays. With a trade price tag of £1,800, it’s retail price ticket would be well over £3,000 – but its main appeal will be as a show-stopper for Christmas departments.