In bright pink and turquoise, the Igloo range of matching portable coolers, ice boxes and insulated cups really stands out on the shop floor. 

With RRP’s ranging from £25-£400 there’s something for everyone and every situation from camping to gardening and days out, keeping drinks and food cool from one to five days.

Chris Melly, Sales & Brand Manager, says the 90L portable cooler on wheels (much like a suitcase and launched last year) has been a big seller and is being joined later on this summer by two new colours – Champagne and Black & Champagne.

The company also has a retro range what look like toolboxes for a single lunch to larger coolers modelled on portable radios.