Weber is launching a range of stunning new colours for 2014 across both charcoal and gas barbecues. 

In the charcoal range, slate, crimson and smoke will be added to the range of Smokey Joe and Mastertouch barbecues, and gas barbecue fans will also have a choice of colours, extending beyond black and stainless steel as crimson and smoke will also be available across the popular Genesis 330 series.

For 2014 Weber adds the Mastertouch to its charcoal barbecue colour series. Offering the same extensive range of features as the One-Touch Premium, the 57cm Mastertouch takes barbecuing to the next level with the addition of the Gourmet BBQ System (GBS) grate and Tuck- Away lid holder as standard.  The GBS grate has a 30cm removable central insert ready for use with the extensive range of Gourmet Barbecue System accessories.

For those who prefer to cook on gas, the Spirit Premium S-320, Genesis S-330 and all Summit grills will also come complete with the Gourmet Barbecue System as standard.

2014 marks the 10th anniversary since the introduction of the popular Weber Q and in honour of this milestone the range has a refreshed design with enhanced curves and Q branding.  The new make-over retains all the great cooking functions that Weber customers love, whilst adding more useful features including improved stability on the new larger sized side tables and warming rack options.  The carts and stands have also had a redesign in keeping with the unique Q style. 

To help customers select the right barbecue for their needs and to encourage year round usage, Weber is also set to introduce a new marketing campaign in October this year to underline that fact that whatever the season, whatever the weather, it’s time to get outdoors and create exciting and hassle-free meals.

The new Four Seasons campaign will provide retailers with dedicated POS/ instore merchandising focusing on specified hero products and complementary accessories – rotating through: Winter Wonderland, Bright Spring Afternoons, Long Summer Days and Late Summer Evenings.

Weber offers tasteful, stylish barbecuing, that celebrates great food for those passionate about bringing out the best in their cooking.  Whether it be out on the road, at home in the garden or on the beach, there is a Weber® barbecue suited for every occasion and a range of useful, tailor-made accessories for both charcoal and gas BBQ’s that will open up a world of cooking creativity.

For more information on Weber® products visit www.weberbbq.co.uk

Pictured: Helen Raison, senior marketing executive for Weber, demonstrates the Go Anywhere barbecue, which is targeting the mass market...