Timber garden furniture and outdoor leisure specialist, Zest’s stand (number 538) welcomed large numbers of customers old and new to see its ‘at one with nature’ outdoor entertaining collection.  The innovative and on-trend range was fantastically well-received, combining as it does all aspects of relaxation, entertaining, dining, and alfresco cooking in the outdoors with the guilt-free experience of natural, ethically sourced softwood.

Equally popular was Zest’s new support package for retailers, which provides kiln-dried versions of product designed for instore display alongside barbecues and pizza ovens.  These come with merchandising and styling guides, as well as imagery and video. 

The range, which Zest is promoting in consumer magazines and with digital marketing throughout the season, includes:  

• The Zest Terraza Outdoor Kitchen Range offering everything the consumer needs from a kitchen outdoors and blends beautifully into the natural environment – and with a very attractive RRP. The kitchen units can be purchased individually, or as a set comprising two double units with stainless steel counter tops, plus a display corner unit. There is also an optional side table.
• Zest’s Garden Pizza Oven Table designed with 360-degree access for fueling and cooking. The central tabletop holds the pizza oven with fold up sides for preparation and serving.  It also has two generous shelves for drinks and refreshments.
• Zest’s Garden Bar & Two Stool Set - a perfect party piece which is also space-saving and versatile.  The main doors open to support a fold down counter, while the side panels open to reveal drinks cabinet shelving.  The stools can be stored within the unit when not in use.
• The Zest BBQ Side Table - a great accessory, ideal for preparation and serving.  It has two solid shelves and a 0.91m long table top.
• Zest’s Stirling Arbour - chic and practical with ample seating for four people.  It is an idea sanctuary for drinks, dining, or relaxation.
• The Zest Freya seating and dining range which has a comfortable, ergonomic shape, generous arm rests with space for a glass and a high back for support.  Freya includes a choice of chairs, tables, and benches to suit any size of outdoor space.
• The Zest Ascot 2.4m Pergola - makes the entertaining space complete and will transform a garden seating area for relaxation and entertaining. The pergola’s sturdy 90mm x 90mm frame comes with chamfered rafters, and there is also The Newbury a 70mm x 70mm alternative.

Zest’s products are handcrafted from slow-grown softwood, sourced from PEFC certified (PEFC/16-37-1490) forests,” explained new Managing Director, Andrew Baker, attending Solex for the first time in his new role.

He continued: “Zest conducted in-depth consumer research ahead of designing the collection, which showed just how on trend the ‘cook, entertain, relax’ outdoor concept is with consumers. By enabling this to be a guilt-free, environmentally sound experience, and by providing really compelling instore display, we have shown the garden leisure category buyer – as well as traditional garden buyers -just what an exciting proposition the Zest outdoor entertaining collection can be.”

For more information, visit www.zestoutdoorliving.co.uk or sales@zestoutdoorliving.co.uk