Woodlodge’s launch of its W Garden Living range has revitalised the leisure market with unique offerings, hitting appealing retail prices for maximum sell through. The collection, featuring traditional weaves, rattan, aluminium, and modern aesthetics, was an immediate success at SOLEX, with the first orders placed within an hour of the show’s opening.
At launch, the Panama range gained most traction in terms of orders, whilst the premium weave Antigua also shone due to its quality, style and comfort, featuring deeper and softer cushions. Woodlodge have had great feedback from our customers: “When I discovered the Antigua range from W Garden Living, I was instantly impressed. Available in 3 colour options, (with mix and match variances), a solid variety of best-selling skus, along with the quality of the weave (style, texture and the colour blend) it looked great. What put the icing on the cake was the price! Having been buying weave furniture for several years, I would say it was by far the best value premium looking range I had seen, which makes it an easy sell to the consumer!” Graham Green, Brampton Plants.
“The new range of W Garden Living furniture is exactly what we have been looking for. Garden furniture designed with attention to detail, great quality and fantastic prices.” Kate Daniels, Pacific Nurseries.
The W Garden Living brand is focused on core values that leverage off the Woodlodge service with merchandising support, in-store POS and a focus on garden centres never selling to online only furniture retailers. W Garden Living is focused on finding retail solutions for customers, with pricing, merchandising and packaging that work well within a garden centre.
Stuart Whalley, appointed Head of Product last year, has significantly contributed to the success of W Garden Living. Stuart comes to family-owned Woodlodge with more than 25 years’ experience in garden retail.
Michael Wooldridge, Managing Director at Woodlodge commented: “We are delighted that Stuart has joined our team and equally excited with the launch of W Garden Living. Stuart has been a great addition to the team, filling a gap in the business to help us view products from a retailer’s perspective.”
Woodlodge, as well as many other suppliers, have faced challenges this year due to the Red Sea. They have supported customers and absorbed costs, not imposing any shipping surcharges, emphasising their commitment to the importance of maintaining the right retail price to maximise sales. To further bolster Woodlodge’s W Garden Living service and after-sales support, Sophie Liebthal has joined the team, bringing her knowledge and expertise to the field.
The 2025 collection promises many exciting developments with a significant increase in the range which will be unveiled at the new 20,000 sq ft showroom at Tetbury HQ, opening on Monday 17th June. The showroom will showcase W Garden Living outdoor furniture and many new and exciting products that have been in development, as well as existing bestsellers.
Join the Woodlodge team for a drinks reception at 4pm on Tuesday 9th July, stand 450 at the SOLEX exhibition.Enjoy complimentary Pimm’s, Aperol Spritz and a variety of other alcoholic and soft beverages whilst exploring our latest furniture offerings firsthand.
To book appointments for the showroom or SOLEX, please contact your local Sales Representative or e-mail showroom@ woodlodge.co.uk.
