As Weber celebrate 30 years of cooking with gas and over 60 years as the world’s premier barbecue manufacturer, their product innovation and supporting marketing campaigns for 2016 will continue to promote and enhance the lifestyle benefits of grilling.
The spirit of invention is at the heart of Weber and new for 2016 will be the addition of colour to the Q1200 range and a top of the range Spirit model to complement the gas barbecue selection.
Make a statement on the go with the new Q1200, now available in a range of five bright new colours – blue, green, orange, purple and fuchsia. This great portable grill has all the features you need for cooking great food whilst out and about; it’s easy to carry, quick to light and cool down, without compromising on performance. Now you can add a touch of style and individuality with these fabulous funky additions to the range.
For larger gas barbecue lovers, Weber introduce a new Spirit grill. At the top end of this entry level family, the Spirit Premium 330 multi-functional model comes with a spacious cooking area, a quality stainless steel or porcelain enamel finish, and the three gas burners are complemented with the addition of the sear station: an extra burner tube to give increased heat and ensure you achieve those sought after char marks.
Promoting the social aspect of barbecuing and its relevance at the heart of home entertaining will continue to be an important theme for Weber going forward into 2016. With unrivalled after sales support that encourages customers to build their confidence at the grill, extend their cooking repertoire, and share their experiences with like-minded barbecuers, Whether it’s in-store, online or on social media you’ll find a wealth of information, inspirational recipes and innovative accessories that take barbecue cooking to a new level.
The latest collaboration with Tom and Henry Herbert who are the faces of the brand’s 2015 UK summer campaign, Come On Over, forms part of Weber’s wider marketing programme to promote the fundamental social aspect of barbecuing. The six- figure campaign centres on a call to action to get together around the grill, whether for a special occasion, or just ‘because’. It includes a tailor-made TV advert; a dedicated interactive microsite; placements in national press; tailored support in retail outlets across the country and the Grill Academy on Tour live events, being held at garden centres around the country.
And for those who are looking for a little help to brush up their barbecue skills, for the first time, the Weber Grill Academy experience can be found at venues across the UK and Ireland. Customers can attend courses at one of fourteen venues at a variety of cookery schools which are geared up to offer expert hands-on tuition. 2016 will see the further development of courses the cookery school partners are able to offer as well as the opening of a dedicated barbecue cookery school, the Weber Grill Academy, in the London area.
Added to the customer campaigns, professional service, engaging in-store experiential events and quality after-sales support provide peace of mind for both the Weberowner and the retail outlet. Consumers can be reassured that barbecues from Weber are built to last. Being made from the highest quality components using premium grade materials, a Weber purchase offers consistently good results over a long period of time.
Weber would like to thank all the retail outlets for their continued support and invite everyone to visit them at Solex (stand 435) to share plans for 2016 and meet the Weber team.
For more information on Weber products visit www.weberbbq.co.uk
