Prepared for take-off as Weber fly to the next level
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Weber are embarking on an exciting journey in the UK as they aim to take the BBQ sector by storm. And they certainly wowed visitors to their stand – themed as a luxury airport lounge – where they invited retailers to get on board.
Director of Sales Jo McDonald said: "It's a very exciting period for Weber and we are aiming to give the brand a different image.
"The company is investing heavily in the brand in the UK, and part of our strategy is to move our headquarters from Skipton to central London in September.
"Within the European barbecue market, the UK is seen as the gateway for growing the brand in the rest of Europe, therefore being based in the capital will give us the ideal infrastructure to reach out to key media, rub shoulders with like-minded global brands to grow the Weber brand presence – and in turn sales for our customers.
"We done a TV advertising regional test in the South and we've seen huge conversion rates so our customers can be sure there are exciting times ahead for the Weber brand.
"We wanted to make a statement at SOLEX and I think our stand has had the desired effect."
Jo added that the Weber Grill Academy is also moving to London from its present home in Oxford.
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