Gina Hinde, LOFA General Manager, addressed misconceptions about SOLEX in the April 2025 issue of GTN magazine.
"I believe SOLEX has developed a somewhat undeserved reputation. After conducting a brief survey following last year’s exhibition and enquiring why certain garden retailers do not attend SOLEX, we discovered we have been unfairly labelled as an event that only serves companies looking to place large container orders.
This is simply not true.
"SOLEX is owned by LOFA (Leisure & Outdoor Furniture Association) and caters to the whole outdoor living sector. The event is organised by the industry for the industry.
"Numerous exhibitors maintain stock in their warehouses which can be ordered throughout the season, and this perfectly suits smaller retailers who lack the space to store 20 or 40-foot containers.
Vehicle for selling to all
"Established in 2008, SOLEX was designed to assist LOFA members in selling their products to the entire outdoor living industry, not just to those placing large container orders. While they are more than capable of fulfilling such orders, they also enjoy collaborating with smaller and more niche companies that wish to provide something fresh and unique for their clientele.
"If you are one of the smaller independent retailers contemplating entering the outdoor living market or aiming to offer your customers a wider range of products than you currently do, then attending SOLEX is essential. Our LOFA members will guide you through their product ranges, assist you in selecting the most popular items in the latest colours, and help you embark on the journey of selling outdoor living products in your stores.
"Additionally, they can steer you towards the trends that will dominate shop floors in 2026 and 2027 and offer you insights into what consumers will be seeking in the future.
"We anticipate demand for smaller products suitable for those with limited outdoor space, more portable items for renters, adaptable furniture for remote workers, outdoor structures, minimalistic designs, outdoor kitchens, and a diverse colour palette.
"To give you an idea of our variety, we host numerous exhibitors who manufacture exclusively in the UK. We have companies dedicated to eco-friendly items, small and medium-sized family businesses providing custom products, and new firms showcasing designer goods. Additionally, you'll find companies offering spas, garden décor, and unique products unavailable at other exhibitions.
"Don’t hesitate and don’t listen to gossip; we cater to the entire outdoor living market ensuring that whether you are a small, boutique retailer or a large, dominant player, you will find valuable opportunities at SOLEX.
"With our support and resources, you can confidently expand your product offerings and meet the needs of your customers."
SOLEX
8-10 July NEC, Birmingham
"Come and join us. Registration is free at: today at solexexhibition.co.uk "
