Solar crystal ball sales soar thanks to new POS
The Solar Centre's popular post-mounted Aria solar crystal ball lights are setting sales records thanks to new POS presentation.
The Aria is available in hanging and post versions - but the post version was slow to sell in its old boxed packaging.
"We talked to retailers and decided to do away with the box and display them in the new merchandiser - and since then they've been flying off the shelf," David told SOLEX Sun.
Margins are good, with single merchandiser deals at a unit price of £7 and an SRP of £19.99, but an SRP of £15.99 is achievable on bulk orders.
A new colour-changing version of the Aria is proving popular.
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