Outdoor garden categories bounce back after challenging start to year
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Latest research from GfK reports that the garden structures category, largely made up of garden sheds and garden storage, posted exceptional value growth of 22.8% in May this year.
Looking at the year to date, overall, this category has also achieved a reasonable 2.3% rise in value. Despite a challenging start to the year, with March alone showing a 25.9% value decline, the garden structures category has bounced back.
The key driver behind this growth is the storage category, posting a 67.7% value growth year to date. Arbours are also worth mentioning, showing an encouraging 17% value growth.
Looking towards the wider outdoor living market, BBQ’s have shown positive signs. This category reported 7.7% value growth in April and marginal value growth of 0.5% in May.
Garden solar lamps have also seen an uplift as the season progresses, with sales more than trebling between March and May, with over 800 thousand units sold in May alone.
Richard Maden, GfK Account Manager comments: "Despite a difficult start to the season, the wider garden categories posted an improved performance. Every garden category tracked by GfK except for pest and disease achieved value growth in May 2013, helping to offset the significant declines seen earlier in the year. Looking forward to June and with a spell of sunshine on the way, we are hoping to see some positive figures for the garden categories. It is important, however to remember that June 2012 reported particularly poor sales, which is likely to make June 2013 look even more optimistic."
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