Landmann takes up smoking as 'niche' market shows strong growth
 |

"We're pushing smokers next year," said MD Martin Carnaby (pictured above) with the new Tennessee 300 model. "Smokers are massive in the US and Germany but still quite niche in Britain. However we've seen good growth here and think there is potential to go further."
The range chimes well with Landmann's new marketing strategy targeting mid- and up-market consumers with premium quality products. "This has gone down extremely well with our garden centres," said Martin, "who are happy to have a quality brand offering outstanding value alongside the existing brand they stock."
Landmann's appopints only stockists who demonstrate a commitment to customer service and projection of the best image in-store. A new retail concept incluiding lifestyle messages and imagery will be rolled out next season to help stockists to create a premium ambience.
As well as the new Tennessee smokers, Landmann unveiled the new top of the range Triton 6.1 Burner PTS+ stainless steel barbecue at SOLEX, plus new feature-rich Avalon gas barbecues with PTS and an expanded range of accessories.  Above: the new accessories range on a prototype displasy. Darren Rivers, UK Sales and Marketing Director said: “As usual, it was a very busy show and we are pleased our customers were full of praise for our strongest product range to date. Thank you for visiting us on stand 340 at SOLEX.” For more information contact sales@landmann.co.uk
 |
|