Maze simplifies its brand for growth
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Maze Rattan has been a key supplier to trade partners since 2009, becoming one of the UK’s largest furniture brands. Priding itself on offering innovation combined with style and comfort, the team has broadened its offering vastly over the past years to include all-weather fabric furniture (offering the ultimate in convenience since it can be left outdoors 365 days a year) along with a striking rope weave collection which combines contemporary styling and comfort for the modern home.
Continuing these innovations, the business is simplifying its brand to MAZE, to become clearer, simpler and easier for customers and shoppers to recognise great comfort, quality and style.
Alongside a whole range of assets and support available, Maze has also grown its marketing resources, with the team doubling in size over the past six months.
With the updated brand launching in time for SOLEX 2021, the business has a host of marketing plans designed to raise awareness and support trade partners. Look out for their ‘Create your moments with Maze’ campaign coming soon.
https://maze.co.uk/solex
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