The organisers have announced that SOLEX is expanding and in 2023 will take place on 16-18 May. These new dates sit comfortably within the new buying calendar set by manufacturers in the Far East and will allow SOLEX exhibitors and visitors to place their orders in plenty of time for the 2024 spring/summer season.
The last two years have seen a seismic shift within our industry, and the way we do business has been totally changed.
Far East manufacturers have put increased pressure on the outdoor leisure industry to move the ordering process to mid spring, a full two months earlier than in previous years, so to accommodate this we have moved the dateline for SOLEX forward.
We have worked closely with the NEC, Birmingham over the past year to fit this new timeline into what we know is a busy exhibition period.
New look and expansion for SOLEX 2023
SOLEX was set up for LOFAmembers to showcase their best-selling ranges and newest collections to industry buyers, it is the perfect place to enable them to meet the quality buyers that SOLEX attracts.
We feel it is now the right time to open our exhibition up to a wider outdoor leisure audience, and that is why from 2023 onwards SOLEX will be split into three specific areas.
LOFA members zone
Filled with an inspirational group of companies all focused on the outdoor living industry, our LOFA members offer the most unique outdoor entertaining idea from BBQs, furniture, fire pits, spas, shading, lighting, chimeneas and a wide range of accessories. All adhering to the LOFA Code of Practice, this group of companies are the best brands within the outdoor living sector.
New enterprise zone
Open to new start-ups and businesses enabling them to get onto the industry ladder and help them on their way to becoming LOFA Members.
Summer garden zone
This section is for those companies that do not meet the LOFA criteria but want to be part of the Summer Outdoor Living Exhibition. However, the standards LOFA upholds will still need to be met by these companies in this zone. All their products will have to meet current UK regulations so we can be sure they are supplying good quality and safe products to the industry.
This is a very exciting time for SOLEX. The new format means we can grow and develop the show and encourage more innovation, new companies and fresh ideas and we are looking forward to forging new relationships with a wider section of the industry over the coming years.
If you are interested in exhibiting at SOLEX 2023, the only exhibition organised by the industry for the industry, contact gina@lofa.com